DIESEL — SOCIAL REVOLUTION
In order to develop a bold, new social media strategy and execute on its tenets, Diesel looked to us for holistic thinking across strategy, content creation, copywriting, and community management
The Italian denim label Diesel had always fearlessly innovated in both its product development and campaign imagery, yet its digital persona lagged behind.
Under new creative directorship, the brand came to Table of Contents to align its social media with its ingenious reputation. In order to develop a bold, new social media strategy and execute on its tenets, we enabled holistic thinking across strategy, photographic production, content creation, copywriting, and community management.
Our goal: to create a cool, global, inclusive hive of Diesel energy that would transform the brand for a modern age.