DOVE CHOCOLATE — THE IVORIAN STORY
To bolster their product’s story of Ivorian origins and craft, Dove Chocolate and Weber Shandwick asked us to create an immersive influencer dinner with brand activations and an exclusive performance by authentic Ivorian dancers
Dove Chocolate's parent company, Mars, Inc., has long procured a large portion of its cocoa from Côte d'Ivoire, yet this provenance had rarely been seeded with Dove’s key American market.
With the goal of bolstering their product’s Ivorian origins story to an audience of editors and tastemakers, Dove Chocolate and Weber Shandwick came to Table of Contents. We envisioned an immersive New York influencer dinner complete with brand activations, a vibrant, hand-crafted Dove Promises wall, and a performance by authentic Ivorian dancers.
Through our research, we found the renowned D.C.–based Ivorian chef Morou Ouattara and asked him to craft an original dinner menu incorporating the rich, silky smooth flavors of Dove Promises in every course.