THE MACALLAN — MEN AT WORK (AND PLAY)
Iconic whisky The Macallan and its PR partner M Booth commissioned us to curate and photograph intriguing, creative men of New York enjoying the brand's incomparable single malt scotch in their private offices, libraries, and art studios
Whether to mark a milestone or signify their refined tastes, young men of New York often reach for The Macallan as their high-end drink of choice.
We were commissioned by the premium whisky brand to capture compelling portraits of a new generation of male consumers enjoying sips of the top-notch Scotch in their personal spaces.
Responsible for the production and creative direction of this unique portrait series, we helped connect The Macallan with the city’s vibrant creative culture and the men shaping its future.