MILK BAR — ORANGE DELIGHT
The joy of ice cream paired with the sweet, energetic rush of orange juice—what more could one want? We paired two iconic brands for this limited-time-only collaboration that offered a twist on a nostalgic childhood classic: orange soft-serve ice cream.
Working with Tropicana and award-winning Milk Bar chef Christina Tosi, we helped blend ice cream and orange juice for a delicious treat that kicked off Summer 2024 at Milk Bar bakeries nationwide. Responsible for the pitch and partner ideation of the exclusive flavor Orange Squeeze, we worked closely with Milk Bar and key stakeholders at Tropicana Brands Group to ensure an exciting new product that delivered on the promise of two legendary brands.