MARS INC. — THE GOODNESS MARKET
For the launch of GoodnessKnows, Mars Inc.’s first-ever granola-based product, we created a wellness-focused indoor "goodness market" filled with "shoppable" advice from a range of lifestyle gurus—plus event host Whitney Port
The global trend of wellness as an aspirational lifestyle in the 2010s led to the transformation of countless industries—including candy—and inspired Mars Inc. to debut its first-ever granola bar, GoodnessKnows.
We were honored to have been entrusted by Mars and their partner agency Current with the New York launch of what was for them an entirely new product category, and for which we designed and built a wellness-focused indoor “goodness market”—a nod to the city’s beloved greenmarkets.
But instead of Union Square, it was housed inside a chic, all-white loft. And instead of produce, guests were given the chance to “shop” for advice from a range of lifestyle gurus, including Gabby Bernstein, all of whom shared their keys to better living alongside gorgeous event host Whitney Port.