FRENCH CONNECTION — THE SECOND COMING OF FCUK
To celebrate the re-edition of the iconic, aughts-era "FCUK" collection, we produced a raucous Brooklyn launch party complete with a performance by rapper Saba
In the late ’90s, French Connection massively upgraded its brand awareness almost overnight with the launch of the now infamous FCUK collection, immediately shifting its brand perception from conventional to cutting edge.
To celebrate the 2019 reissue of the most iconic FCUK pieces, the fashion brand asked us to develop an event concept in keeping with their rebellious spirit.
We came up with a loud, bright, late-night Brooklyn warehouse party well stocked with premium liquor and the best of local food trucks, plus an exclusive performance by the rapper Saba.