ROSEWOOD HOTEL GROUP — TALES OF TRAVEL
The leading global hotel group called on us to help envision a digital newsletter featuring some of the world’s most stylish and talked-about personalities. The resulting magazine, Rosewood Issues, generated $2.1M in sales over three editions
Rosewood Hotels & Resorts built its hospitality brand around the cornerstones of individuality, luxury, and cultural heritage, with landmarks like The Carlyle and Hôtel de Crillon each uniquely reflecting the group’s "Sense of Place" philosophy.
When Rosewood asked us to develop its first-ever editorial property, Rosewood Issues, we joked it would be about a “sense of face,” as in some of the most beautiful, stylish, intriguing, and talked-about personalities in the world—from Carolyn Murphy and Carine Roitfeld to Marisa Berenson and Aerin Lauder, all of whom took part in original photography and interviews, sharing their mantras of style and travel.
As editorial directors and producers, we curated, photographed, designed, and built the digital home and triannual e-newsletter that distributed Rosewood Issues to subscribers and generated $2.1M in Rosewood bookings over three editions.